How to Create Variants for Your Listings

Offering variants for your artwork listings gives your customers the flexibility to choose different sizes and framing options, making your art more accessible and customizable. Follow these steps to easily create variants and manage pricing for each option.

Select Your Listing

Step 1: Log in to your Simply Framed account and navigate to the Listings Page.

Step 2: Choose the listing for which you’d like to create a variant.

Add a Size Variant

Step 1: Click the Add a Size option to create a new size for your artwork.

Step 2: Adjust the dimensions of the new variant. Keep an eye on any DPI alerts to ensure your image quality meets the required standards for printing if scaling up.

Step 3: Select “Create Size Variant”

Pro Tip: Ensure the new size maintains the same aspect ratio to ensure consistency. 

Set the Art Price for the Size Variant

Step 1: Determine the base art price for this size variant, considering art value at the specific size and competitor pricing.

Step 2: Create the size variant by entering the pricing details and saving your changes.

Note: You will be able to adjust and round the total price for this new size in the next step.

Adjust the Markup and Total Price

Step 1: After creating the size variant, click edit next to the new variant, click to second editing page, and adjust the total price for this specific size.

Step 2: Ensure the final price reflects the value of the artwork, taking into account the new size.

Add Framing Options

Step 1: For framed options, click Add a Frame under the specific Listing and change the service to Print and Frame.

Step 2: Customize the framing options by selecting:

• Frame Molding: Choose a style that complements your artwork.
• Mat Size: If applicable, adjust the matting to enhance the display.
• Acrylic Type: Select options such as non-glare or UV-filtering acrylic.

Set the Price for the Framed Variant

Step 1: For each framed variant, determine the price by factoring in the market value and size

Step 2: Apply a markup and adjust the total price to ensure profitability while staying competitive in the market.

Pro Tip: Framing options can increase the perceived value of your artwork, so consider this when setting prices.

Repeat for Additional Size Variants

Step 1: Repeat the process for each additional size variant:

• Start by adding a new size.
• Then edit the variant to include framing options as needed.

Step 2: For each variant, review the pricing and framing selections to ensure consistency.

If you are adding framing for a size variant other than the original Listing’s size, you will need to first make a new size variant at the new size and then edit the variant and update the service to Print & Frame or Mail-In. 

Review and Finalize All Variants

Before publishing, take a moment to review all the size and framing variants:

• Ensure the pricing is correct for each size and framed variant.
• Verify the details for frame moldings, mats, and acrylic to match your vision.

Pro Tip: Check the dimensions, markup, and framing details to ensure accuracy across all variants.

Test the Variants from a Customer's Perspective

Step 1: View your listing from a customer’s perspective to test how the variants display.

Step 2: Ensure that switching between sizes and frames offers a seamless, user-friendly buying experience.

Quick Tips for Success

• Start Simple: Begin with a primary variant (e.g., unframed print) before adding multiple size and framing options.
• Use DPI Alerts: Always address DPI recommendations to maintain high print quality.
• Stay Consistent: Keep pricing consistent across sizes to avoid confusion.
• Test Your Listings: View the listings from a customer’s point of view to ensure a smooth shopping experience.